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In this issue, you'll find:
- Foldable iPhone to Get Pro-Level A20 Chip
- Mac Shipments Crushing PC Market
- iPhone 17 Crushes Launch Records
- Apple's M5 Chip Delivers Desktop-Class Power in a Laptop
- OpenAI Launches ChatGPT Atlas Browser
- iPhone Air Production Slashed to Near-Shutdown Levels
- Wallpapers of the Week
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Foldable iPhone to Get Pro-Level A20 Chip
New leaks reveal Apple's chip strategy for next year's iPhone lineup—and the company's first foldable device is getting premium treatment. According to Weibo leaker Mobile Phone Chip Expert, Apple's staying with its proven two-tier approach for the A20 chip line, with the foldable iPhone landing squarely in the Pro category.
Two-Tier A20 Strategy: The A20 chip powers the base iPhone 18, while the A20 Pro handles the heavy lifting for iPhone 18 Pro, Pro Max, and the highly anticipated foldable model. This confirms Apple won't create a special "Ultra" variant despite the foldable's unique requirements—the A20 Pro delivers enough power for this groundbreaking device.
What This Means: Apple's decision to include the A20 Pro in the foldable signals confidence in their existing chip architecture. The 2nm process technology enables the performance and efficiency needed for larger, more power-hungry foldable displays without specialized silicon. The iPhone Air 2 will likely also feature the A20 Pro, following this year's pattern.
Timeline & Pricing: With both the foldable iPhone and A20 chips targeting 2026, yesterday's reports of higher 2nm manufacturing costs suggest premium pricing across the Pro lineup—especially for the foldable model.
Bottom Line: Apple's keeping chip complexity in check by leveraging the A20 Pro's capabilities across all premium models. The foldable iPhone gets flagship performance without engineering complications, paving the way for a smoother launch of Apple's most ambitious iPhone yet.
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Mac Shipments Crushing PC Market
Apple's Mac lineup delivered impressive Q3 2025 performance, outpacing the overall PC market by nearly double. According to Counterpoint Research, Mac shipments jumped 14.9% while the broader PC market managed just 8.1% growth—proving Apple's silicon strategy continues paying dividends.
Market Performance: Apple ranked second globally behind Lenovo's 17% growth, comfortably ahead of Asus at 14%. Dell declined 1%, highlighting Mac's competitive strength. New MacBook models and enterprise adoption fueled Apple's momentum.
What's Driving Growth: The approaching Windows 10 sunset is triggering massive PC replacements—nearly 40% of current PCs still run the aging OS. This replacement cycle benefits the entire industry, but Apple's capturing outsized share with its compelling M-series MacBooks.
Future Outlook: AI PCs are expected to accelerate growth starting 2026 with new AI chipsets launching industry-wide. Apple's already positioned with its Neural Engine technology across all Mac models.
Bottom Line: Mac's crushing the competition in growth rates while maintaining premium positioning. With Windows 10's end-of-life approaching and AI features maturing, Apple's Mac business enters 2026 with serious momentum.
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iPhone 17 Crushes Launch Records
Apple's iPhone 17 lineup is exceeding expectations with 14% more units sold in the first 10 days versus last year's iPhone 16. The surprise? Both the budget-friendly base model and premium Pro Max are driving growth, proving Apple's dual-market strategy works.
Base Model Dominates China: The entry-level iPhone 17 saw a stunning 31% sales increase over iPhone 16 during the same launch window. Chinese consumers are upgrading en masse after pandemic delays, attracted by improved value and design refinements at the $799 price point.
Pro Max Rules US Premium Market: In the US, iPhone 17 Pro Max sales jumped 12% year-over-year, fueled by carriers increasing maximum subsidies by $100 to capture high-end buyers. Premium demand remains strong despite economic headwinds.
iPhone Air Instant Sellout: Though officially launching later, the iPhone Air sold out within minutes across Beijing, Shanghai, and Tianjin. Online delivery dates already pushed to November, signaling exceptional demand for Apple's ultra-thin model.
Bottom Line: Apple's strategy to dominate both budget and premium segments is paying off spectacularly. With strong performance across all price tiers and key markets, the iPhone 17 lineup is Apple's most successful launch in years.
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Apple's M5 Chip Delivers Desktop-Class Power in a Laptop
Apple's M5 chip is rewriting performance expectations, delivering benchmarks that nearly match the M1 Ultra once exclusive to the $4,000 Mac Studio. Early Geekbench 6 results reveal the baseline M5 in the $1,599 14-inch MacBook Pro brings workstation-class power to everyday users.
Record-Breaking Performance: The M5 achieved a single-core score of 4,263—the highest ever recorded for any Mac or PC processor. Its multi-core score of 17,862 sits just 6% behind the M1 Ultra while delivering 20% faster performance than last year's M4 chip.
Technical Specs: The 10-core CPU (4 performance + 6 efficiency cores) runs at 4.61GHz with 16GB base memory. It excels in video rendering, code compilation, and heavy multitasking—tasks previously requiring high-end desktop systems.
Availability: Pre-orders open now for the 14-inch MacBook Pro with M5, launched this Wednesday. The chip expands to MacBook Air and Mac mini next year, with M5 Pro and M5 Max variants expected in early 2026.
Bottom Line: Apple's M5 democratizes desktop-class performance, making yesterday's ultra-premium power accessible in a portable package at mainstream pricing.
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OpenAI Launches ChatGPT Atlas Browser
OpenAI just unveiled ChatGPT Atlas, its first AI-powered web browser designed to make browsing feel like an ongoing conversation. CEO Sam Altman announced the macOS launch during a livestream, with Windows, iOS, and Android versions coming soon—directly challenging Google Chrome's dominance.
Built-In ChatGPT Integration: Atlas features a split-screen interface with ChatGPT always visible alongside web pages. Users can instantly summarize articles, rewrite text, or ask follow-up questions. The cursor chat feature lets you highlight any text for instant AI editing or explanation.
Memory & Agent Mode: The browser remembers your browsing history and past interactions for personalized responses, with full privacy controls. Agent Mode (for Plus, Pro, and Business users) enables ChatGPT to automate tasks like booking flights or editing documents directly within the browser.
AI Browser Battle Heats Up: Atlas enters fierce competition with Google Chrome's Gemini, Microsoft Edge, and startups like Perplexity's Comet. OpenAI's advantage? Direct integration with the world's most popular conversational AI.
Bottom Line: Atlas transforms browsing from passive consumption to active conversation, positioning OpenAI to redefine how we interact with the web itself.
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iPhone Air Production Slashed to Near-Shutdown Levels
Apple's thinnest iPhone experiment is ending with a whimper. According to Nikkei Asia, Apple has slashed iPhone Air production to less than 10% of September levels—a reduction typically reserved for products nearing end-of-life. The $999 ultra-slim device failed to resonate with consumers despite its bold 5.6mm titanium frame.
Demand Shifts to iPhone 17: While Air stumbles, Apple increased iPhone 17 and 17 Pro production by five million units to meet stronger demand. KeyBanc Capital Markets reports "virtually no demand" for the Air, with buyers prioritizing the standard lineup instead.
Warning Signs Everywhere: Unlike typical launches with weeks-long delivery delays, the iPhone Air has remained instantly available since day one—a clear indicator of soft demand. Even early Chinese momentum has cooled significantly.
Lessons from Samsung's Failure: Analysts compare the Air to Samsung's Galaxy S25 Edge, which faced similar fate and cancellation. Consumers prioritize battery life, camera quality, and performance over extreme thinness—a lesson both companies learned the hard way.
Bottom Line: Apple's betting on what consumers actually want: the iPhone 17 lineup. The Air's rapid production decline proves thinness alone isn't enough to justify premium pricing.
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Wallpapers of the Week
Halloween Comes to Your Lock Screen
Transform your iPhone into a haunted masterpiece with our curated collection of spooky Halloween wallpapers. From ghostly figures and eerie landscapes to creepy vibes that'll make your lock screen scream, we've got 4K quality wallpapers that bring the horror. Download now and give your device the seasonal fright it deserves.
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